GTM Activation Senior Marketing Associate

Overview

In this role, you will support planning, coordination, and activation of integrated marketing campaigns for the Workday Product BU. You’ll work within the Campaign Activation team to drive pipeline generation, progression, and conversion across the buyer journey. You’ll help tailor messaging for emails, landing pages, webinars, and nurture programs, aligning with commercial priorities. This is a collaborative, fast-paced role that links marketing, sales, and partners to maximise impact and ROI. You’ll contribute to a high-performing, cross-functional team shaping growth for Kainos’ Workday offering.

Responsibilities

• Assist development and management of integrated campaign plans, budgets, and execution for the Workday Product BU
• Define target audiences, messaging, timelines, and channel plans; ensure on-time, on-budget delivery
• Support campaign coordination, briefing, and delivery tracking across Content, Events, and Marketing Operations
• Contribute to multi-channel campaigns across email, webinars, social, SEO, digital ads, events, and partner-led activity
• Support sales alignment and lead follow-up to drive pipeline progression
• Contribute to ROI reporting and performance analysis with Marketing Operations
• Develop strategic alliances with Partners and agencies, including Workday, for co-marketing opportunities
• Collaborate with the Campaign Activation team and wider marketing function to achieve OKRs

Key requirements

• Good relevant experience in marketing, ideally in B2B campaign delivery or activation
• Experience supporting development and implementation of marketing campaigns that drive business results
• Experience within the Workday ecosystem or enterprise SaaS
• Experience with email, automation/nurtures, webinars, social media, SEO, digital advertising, events; willingness to grow
• Experience working with Sales/ SDRs to support lead generation and pipeline progression
• Understanding of generating leads and managing them through to qualification
• Experience using CRM and marketing automation
• Strong organisational and project coordination skills with multiple priorities and deadlines
• Effective communicator with internal and external stakeholders
• Self-starter, motivated, collaborative, with a can-do attitude and adaptability
• Ability to align ideas with branding and messaging strategy
• Ability to think creatively and handle confidential information

• Cross-functional collaboration
• Strong communication (verbal and written)
• Proactive, self-driven with a result-oriented mindset
• CRM (unspecified)
• Marketing automation (unspecified)
• Email marketing

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