Commercial Marketing Executive

Overview

In this role you will drive multi-channel demand generation for our digital advertising products and support sponsorship activation within the Defence sector. You’ll collaborate with the Commercial Marketing Manager and cross-functional teams to generate qualified leads, optimise the marketing funnel, and ensure campaigns align with commercial goals. You will craft compelling product messaging and content, measure performance, and advocate data-driven improvements. This is an opportunity to shape high-impact campaigns in a fast-paced, globally focused events business.

Pay / Benefits

• 25 days’ holiday
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Summer Hours (3pm Fridays in August)
• HOW Days

Responsibilities

• Execute multi-channel demand generation to deliver qualified leads for digital advertising products
• Collaborate with sales to align on audience, lead quality, and conversion goals
• Optimise the marketing funnel from awareness to sales handoff
• Plan and run integrated campaigns across digital, content, events, email, and social channels
• Test, measure, and refine campaigns to improve ROI
• Manage campaign calendars aligned with product launches and commercial priorities
• Drive awareness and engagement for key products with clear messaging
• Translate product features into customer-focused value propositions
• Create content for buyer journeys (case studies, whitepapers, webinars)
• Work with analytics to track metrics and inform decisions
• Oversee marketing automation and CRM integration for accurate lead tracking and attribution
• Partner with sales to align on goals, messaging, and feedback loops
• Collaborate cross-functionally with product, operations, and leadership to support objectives
• Ensure sponsorship deliverables with Sponsorship Activation Manager and support conversion goals for MQLs to SQLs

Key requirements

• Experience in B2B marketing with proven lead generation success
• Understanding of buyer journey and marketing automation
• Knowledge of content management systems, email marketing, SEM, social media, and Google Analytics
• Proficiency with CRM and marketing automation (Salesforce and Pardot highly desirable)
• Strong grasp of digital marketing channels and lifecycle marketing
• Analytical mindset to translate data into insights
• Excellent organisation and ability to meet deadlines
• Collaborative with multiple functions and strong stakeholder management
• Effective communication and ability to work in a fast-paced, commercially focused environment
• Curiosity and willingness to learn

• collaborative mindset
• strong communication
• stakeholder management
• B2B marketing
• lead generation
• marketing automation

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