EMEA Payments Marketing Strategy

Overview

In this role you will lead regional payments marketing across Europe, translating business strategy into integrated, full-funnel plans that drive demand and revenue growth. You’ll partner with product, sales, and marketing teams to align priorities with regional and global goals, crafting growth plays and compelling narratives for priority segments like Corporates and Fintechs. The position blends strategy with hands-on execution and requires influencing senior stakeholders and measuring impact. You will work closely with cross-functional teams to deliver high-quality campaigns and assets that accelerate market presence.

Responsibilities

• Drive regional payments marketing for priority growth areas and target segments, aligning with regional/global priorities
• Create growth plays by market/segment including positioning, messaging, channel mix, and measurement
• Lead integrated campaigns across the funnel; translate payments solutions into client stories and sales enablement assets
• Manage always-on and multi-channel activity (owned/earned/paid as applicable)
• Serve as marketing partner to Payments stakeholders in the region and Europe, aligning with commercial outcomes
• Oversee agency/vendor relationships for timely, quality delivery and budget efficiency
• Partner with global Commercial & Investment Bank Marketing teams for strategy and execution
• Establish KPIs and reporting; turn data into executive-ready insights; implement test-and-learn to improve targeting and messaging

Key requirements

• Significant B2B marketing experience with product marketing and integrated campaign leadership
• Fintech and Payments experience with demonstrable impact
• Ability to develop data-driven, insight-led marketing strategies tied to measurable outcomes
• Strong understanding of full marketing mix and full-funnel planning including digital engagement
• Proven experience influencing senior stakeholders in complex, matrixed organizations
• Strong project management and execution discipline with multi-workstream capability
• Excellent communication skills, executive storytelling, and PowerPoint capability
• AI understanding of practical application in marketing

• Cross-functional collaboration
• Stakeholder influence and collaboration
• Strategic thinking and problem solving
• Full-funnel planning
• Data-driven marketing analytics
• Digital engagement strategies

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