Digital Tonic are working with an award-winning paid media agency as they look to appoint a Paid Media Specialist. This is a brilliant opportunity to join a close-knit team that combines paid media expertise with advanced measurement to help brands make smarter, evidence-led marketing decisions.
About the Role
As Paid Media Specialist, you’ll take ownership of campaigns across Google Ads, Meta Ads and other relevant platforms, working with a varied portfolio of clients ranging from ambitious start-ups through to established brands. You’ll be responsible for the ongoing management and optimisation of your accounts, translating each client’s commercial objectives into effective paid media strategies. You’ll analyse performance, identify opportunities for improvement and ensure budgets are being invested in the areas most likely to produce meaningful results. Alongside platform data, you’ll use the agency’s custom media mix modelling solution to develop a clearer picture of campaign impact and provide clients with practical, unbiased insights. This will give you exposure to a more sophisticated approach to measurement, particularly as traditional tracking and attribution become increasingly challenging within a privacy-first digital landscape. This is also a genuinely client-facing position. You’ll build strong relationships with your clients, take the time to understand their goals and communicate performance and recommendations in a clear and confident way. You’ll work closely with the wider team to share ideas, solve problems and continually improve campaign performance. The agency places a strong emphasis on learning and development, so you’ll have the opportunity to broaden your platform knowledge, develop your strategic and analytical abilities and contribute any additional skills or experience that could add value to the business.
Responsibilities
- Take ownership of campaigns across Google Ads, Meta Ads and other relevant platforms.
- Work with a varied portfolio of clients ranging from ambitious start-ups through to established brands.
- Manage and optimise accounts on an ongoing basis.
- Translate each client’s commercial objectives into effective paid media strategies.
- Analyse performance and identify opportunities for improvement.
- Ensure budgets are invested in the areas most likely to produce meaningful results.
- Use the agency’s custom media mix modelling solution to develop a clearer picture of campaign impact.
- Provide clients with practical, unbiased insights.
- Build strong relationships with clients and take the time to understand their goals.
- Communicate performance and recommendations in a clear and confident way.
- Work closely with the wider team to share ideas, solve problems and continually improve campaign performance.
- Broaden platform knowledge and develop strategic and analytical abilities.
- Contribute any additional skills or experience that could add value to the business.
Qualifications
- Between 2-4+ years’ experience within a paid media role.
- Previous experience working within a digital or paid media agency.
Required Skills
- Strong hands-on knowledge of Google Ads and Meta Ads.
- Good working knowledge of Google Analytics.
- Experience using Google Tag Manager, or the technical aptitude and willingness to learn.
- Previous account management or client-facing experience.
- The ability to analyse campaign performance and turn data into practical recommendations.
- Strong communication skills and the confidence to explain performance clearly to clients.
- An organised and proactive approach to managing multiple accounts and priorities.
Preferred Skills
- Experience working across several sectors would be beneficial.
- Knowledge of additional platforms such as TikTok Ads or LinkedIn Ads would be advantageous.
- Familiarity with Looker Studio, Funnel or other reporting and data visualisation tools would be useful.
Pay range and compensation package
The agency offers a competitive salary alongside a flexible hybrid working model, allowing you to work from home for up to three days each week. You’ll work a 35-hour week with core hours between 10am and 3pm, giving you greater flexibility around how you structure your day. You’ll receive 25 days’ annual leave plus an additional day off during your birthday week. After 12 months, you’ll also have the opportunity to work remotely from anywhere for up to one month each year. You’ll be based in a bright, modern office in central Bristol, complete with a rooftop terrace and city views. The team enjoys free weekly lunches, regular social and wellbeing events, a well-stocked kitchen and the choice of a Windows laptop or MacBook. You’ll also receive ongoing learning and development support, with opportunities to progress based on your contribution and performance.
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