Location / Region: North East of England & Yorkshire
Contract Type: Permanent, Full-time
Salary / Rate: £33,000 to £ 35000 per annum including a 10% annual bonus, company car & fuel card.
Other Benefits: Tax Free Lunch allowance, Company Vehicle + Fuel Card
ABOUT THE ROLE:
The Wholesale Account Executive is responsible for accelerating growth across a portfolio of 15-20 wholesale and cash & carry customers. Through strong customer partnerships and effective route to market activation, you will drive distribution, increase product availability, and grow market share across the OOH Ice Cream channel.
Working closely with route to market partners, customers, and internal stakeholders, you will identify growth opportunities, develop and execute customer business plans, and deliver against sales and market share targets.
As the face of Magnum Ice Cream Company within your region, you will build influential customer relationships, lead commercial activation initiatives, and support channel growth through depot engagement, telesales activity, and new business development opportunities.
This role will be remote based but require once monthly attendance at our office in Kingston Upon Thames for in person collaboration.
If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
About Us
McCurrach is part of Avidity, the parent company of a group of sales and marketing agencies (McCurrach, Standout, Wave, Thumbprint & Zing).
We increase sales at the point of purchase. We are a leading field sales and marketing agency that helps brands sell more through a multi-faceted approach. We work with household names across various industries and are dedicated to delivering an outstanding service and optimising results.
Be yourself and grow, have your voice heard, and develop your career with flexible working policies and an abundance of opportunity with a sustainable, forward-thinking agency.
Ready to build your career with the world’s most loved ice cream brands? Passionate about creating moments of pure pleasure enjoyed by millions every day?
The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.
For more than 100 years, we’ve taken pleasure seriously—delivering happiness with every lick and scoop and creating unforgettable experiences for generations of ice cream lovers.
Today, we’re on a mission to become the ultimate snacking company. A place where growth, innovation, ownership mentality, and high performance are encouraged and rewarded. Where our people thrive, and where we craft extraordinary ice cream experiences that turn everyday moments into lasting memories.
Because at the Magnum Ice Cream Company, we know one simple truth: life tastes better with ice cream.
Responsibilities
- Own and deliver the P&L performance across Regional Route to Market (RRTM) wholesalers and key Cash & Carry accounts.
- Drive sales growth, market share, profitability, and distribution across your customer portfolio.
- Use sales-in and sales-out data to identify opportunities, track performance, and support effective decision-making.
- Partner with the field sales team to target high potential outlets and unlock new growth opportunities.
- Develop and deliver customer account plans with clear short term objectives and long term growth strategies.
- Build strong relationships with key stakeholders at all levels within customer organisations.
- Lead Joint Business Planning (JBP) activity, ensuring plans remain relevant through regular reviews and are fully documented.
- Create and implement customer incentive programmes that help drive sales growth and increase market share.
- Manage customer investment, forecasting, and financial accruals with accuracy and strong commercial discipline.
- Identify and secure new business opportunities while growing existing customer partnerships.
- Conduct regular business reviews to evaluate performance and agree future development plans.
- Negotiate promotional activity and commercial agreements in line with business objectives.
- Support product launches, category initiatives, and seasonal campaigns to maximise sales opportunities.
- Monitor market, customer, and competitor activity to identify trends and commercial opportunities.
- Maintain accurate CRM records, forecasts, and performance reporting.
- Work closely with Marketing, Finance, Supply Chain, Category, Customer Service, and Route to Market teams to deliver business objectives.
- Organise territory and account activity effectively to maximise customer engagement and business performance.
- Share customer insights and best practice to support wider business planning and strategic growth.
- Strong communication, influencing, and relationship-building skills, with the ability to engage stakeholders at all levels.
- Commercially minded, with a strong understanding of business fundamentals, profit delivery, and customer management.
- Proven ability to analyse sales and customer data to identify trends, opportunities, and actionable insights.
- Excellent organisational and planning skills, with the ability to prioritise effectively and deliver against deadlines.
- Strong negotiation skills and a track record of delivering sales growth and commercial targets.
- Ability to manage multiple accounts and workstreams while maintaining high levels of accuracy.
- Confident using Microsoft Office, particularly Excel and PowerPoint.
- Full UK driving licence.
Experience Required
- Previous experience in sales, account management, business development, or customer facing commercial roles.
- Demonstrated success in delivering and exceeding sales, volume, and profitability targets.
- Experience building strong customer relationships and managing key stakeholder interactions.
- Proven ability to translate data and insights into effective customer plans and business recommendations.
- Experience within FMCG, foodservice, wholesale, convenience, or consumer goods sectors.
- Knowledge of regional wholesalers, cash & carry operators, and independent customer channels.
- Experience using CRM systems and sales reporting tools.
- Understanding of category management and customer growth planning.
- Experience working cross-functionally with Marketing, Finance, Supply Chain, and Customer Service teams.
What You’ll Get in Return – Benefits and Perks
At McCurrach, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in-house L&D team, support your wellbeing and work-life balance.
Our competitive benefits package includes:
- Competitive salary and remuneration: annual pay reviews, performance bonuses and early pay access
- Transport: Company vehicle and fuel card
- Flexible working policies: SMART working options for all staff members and no weekend working
- Flexible annual leave entitlement: 23 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days
- Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave
- Health and Wellbeing: Employee assistance programme, including 6 face‑to‑face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops
- Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies
- Additional perks: discounted private healthcare, retail discounts, daily lunch allowance and life assurance
If you’re looking for more information on the role, contact our recruitment team on recruitment@weareavidity.com referencing the job title and ID number, and a member of our team will get back to you shortly.
We have a fantastic track record of retaining colleagues and redeploying them into our other brand teams across Avidity. We are always looking for talented individuals to join our group of agencies.
Our Commitment to Diversity, Equity and Inclusion
Feel empowered to be your best and authentic self in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, education, experience levels, age groups, religions and ethnicities. We’re committed to inclusive and blind recruitment practices, providing forward thinking policies e.g. transgender and Ramadan polices, and celebrating diversity through engagement sessions for key events e.g. Pride, International Women’s Day and Black History Month.
Discover What It’s Like to Work for Us
A place where you can be yourself and grow. Our aim is simple – to create a workplace that allows you to be your authentic self, in an environment that supports your wellbeing and development. Build a career that works alongside your lifestyle, allowing you to achieve a healthy work-life balance.
Learn more about our culture and what it’s like to be a member of our team: Join an award-winning sales and marketing team.
Read more about our commitment to our colleagues here.
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