Social Media Executive – Travel Content, Video & Community

Overview

As Social Media Executive, you will bring Not Just Travel’s brand to life across Facebook and Instagram and support Travel Consultants with social media tools and training. You’ll craft engaging, on-brand content, including short-form video, to drive brand trust and enquiries. You’ll manage the organic social calendar, collaborate with the Brand & Creative team, and turn audience insights into impactful posts and campaigns. Your work will connect customer stories with consultant success, helping to grow a vibrant travel community. This role blends hands-on content creation with coaching teammates, in a fast-paced, travel-focused environment.

Pay / Benefits

• competitive salary
• excellent benefits
• hybrid working (3 days onsite)
• full-time, permanent role

Responsibilities

• Plan and manage the organic social calendar for customer-facing channels
• Write, create, schedule and publish engaging content aligned with campaigns and trends
• Produce copy, imagery, reels and other short-form video content
• Plan, film and edit social-first video using consultant stories and campaign opportunities
• Collaborate with Brand & Creative team and brief new creative work
• Capture authentic stories and user-generated content with proper permissions
• Monitor comments and messages, respond or escalate as needed
• Track growth, engagement, traffic and enquiries; apply insights to improve content
• Stay current with trends and test new approaches
• Maintain organized content libraries and platform approvals
• Create content plans, templates and resources for Travel Consultants
• Deliver training and live sessions to varying levels of experience
• Provide audits and guidance to improve consultants’ social presence
• Collaborate with Marketing, Sales and Business Consultancy to align with business priorities

Key requirements

• Hands-on experience managing organic social media for a business or brand
• Strong copywriting, storytelling and content creation skills
• Confidence creating short-form video, including filming and editing
• Good understanding of Facebook and Instagram and engagement drivers on each
• Experience using social media analytics to improve content and performance
• Ability to deliver training, guidance or community support
• Sound judgment in responding to public comments and sensitive situations
• Strong organization skills and calendar management
• Interest in travel and a good eye for visual content

• creative
• confident communication
• collaboration
• copywriting
• storytelling
• video production and editing

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