Regional Sales Manager – West of Scotland

Overview

In this field-based Sales role, you will grow BrewDog’s on-trade market share across the West of Scotland by expanding core Headliners and managing key partners. You’ll work closely with On Premise venues, distributors and RTMs to drive vertical growth and ensure brand activation and quality of serve. The role focuses on strategic account development, budget management, and collaborative marketing efforts to differentiate BrewDog. This is an ambitious, fast-paced opportunity to shape growth in a dynamic beer brand.

Pay / Benefits

• Pension enhancement up to 10%
• 4-week sabbatical after 5 years
• Staff discount on BrewDog products
• Additional holiday days per year
• Healthcare
• Life assurance

Responsibilities

• Grow on-trade distribution and win new accounts across the West of Scotland
• Consult with key On Premise venues to drive vertical growth
• Manage territory resources and plan time effectively
• Identify, win and manage key operator channels and distributors
• Spend substantial field time visiting accounts to execute strategy
• Negotiate partnership agreements with operators to boost sales
• Conduct staff education, beer schools, tastings and pricing optimization
• Review volume and initiatives with partners on a regular cadence
• Analyze territory and account data to understand business drivers
• Share BrewDog marketing examples to highlight differentiators
• Ensure product quality and appropriate brand activation in accounts
• Cover field-based duties across the West of Scotland

Key requirements

• Passion for great craft beer
• People-person with strong interpersonal skills
• Proven ability to work independently and deliver results
• Entrepreneurial, proactive attitude with willingness to take risks
• Self-starter with pace and urgency to deliver results
• Solid understanding of the Local On-Trade scene
• Strong administrative skills and highly organized
• Excellent communication and negotiation skills

• Interpersonal skills
• Negotiation
• Time management
• Budget management
• Territory planning
• Account management

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