Marketing Effectiveness Manager

Overview

In this role you will turn data into strategic marketing recommendations to improve performance across Digital, Social, CRM and ATL channels. You’ll develop measurement frameworks, conduct post-campaign analysis, and translate findings into actionable insights for cross‑functional teams. Working within the Brands, Marketing & Experience team, you’ll stay ahead of industry trends to keep strategies innovative and competitive. This is a data‑driven, commercially minded opportunity to shape marketing effectiveness at scale.

Pay / Benefits

• generous pension contribution up to 15%
• annual performance-related bonus
• share schemes including free shares
• discounts on shopping
• 30 days’ holiday plus bank holidays
• wellbeing initiatives and parental leave policies

Responsibilities

• Evaluate marketing impact across channels (Digital, Social, CRM, ATL)
• Lead development of measurement frameworks
• Conduct post-campaign analysis and provide actionable insights
• Partner with Consumer Marketing, analytics, full-funnel marketing, and agency teams
• Translate complex data into clear recommendations for collaborators
• Stay updated on emerging marketing trends, tools, and benchmarks

Key requirements

• Proven experience in an analytical marketing role (portfolio performance, modelling, or insights)
• Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling
• Experience with B2B marketing effectiveness
• Strategic, commercial mindset with strong data‑driven decision making and clear communication

• Clear communication of complex ideas
• Data-driven decision making
• Strategic thinking
• Google Analytics (GA4)
• Adobe Analytics
• Excel

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