Theatrical Marketing Manager, Amazon MGM Studios Theatrical Marketing

Overview

In this role you design and execute marketing campaigns for UK & Ireland theatrical releases, balancing analytics with creative vision to drive audience engagement and box office performance. You will manage local strategies, budgets, and activation plans, collaborating with cross-functional partners to maximize visibility. You lead creative direction and localization while maintaining brand consistency across the region. This position offers the chance to influence local market campaigns and work with international teams to push impactful, award-winning theater campaigns.

Responsibilities

• Manage and optimise marketing budgets for titles in the UK and Ireland
• Develop comprehensive marketing strategies and activation plans for titles releases in the UK and Ireland
• Analyse market trends and audience insights to refine local campaign positioning
• Set and monitor local campaign KPIs in collaboration with management
• Drive innovation in audience engagement strategies for local market
• Lead creative direction across all marketing assets in the UK and Ireland
• Oversee localization of marketing materials and coordinate with international teams
• Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns
• Direct and manage relationships with external creative partners
• Develop and execute strategic media plans for the UK and Ireland
• Collaborate with media agencies on local campaign optimization
• Foster strategic brand and media collaboration across the UK and Ireland
• Align with International Media lead on best practices
• Spearhead special projects and events to drive awareness in the UK and Ireland
• Manage external agencies and stakeholders in local campaign execution
• Collaborate with Content Marketing Manager, UK on local campaign development
• Coordinate with distribution, PR, digital, and international teams
• Ensure optimal theatrical visibility through distribution channels across the UK and Ireland
• Provide creative leadership and inspire innovative solutions

Key requirements

• Fluent in English (spoken, written, reading)
• Proven track record in end-to-end campaign development
• Comprehensive understanding of traditional and digital advertising channels
• Strong stakeholder management and cross-functional collaboration skills
• Excellence in communication, presentation, and organization
• Adaptability and superior multitasking abilities

• Stakeholder management
• Cross-functional collaboration
• Clear communication and presentation
• Traditional advertising
• Digital advertising
• Media planning

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