Content Designer

Overview

In this Content Designer role, you craft end‑to‑end content that helps users complete their goals and supports policy intent across digital and offline channels. You’ll work in a multidisciplinary team to shape services for HMRC and other government departments within the Unity Cluster, leveraging cloud-enabled workflows. You will mentor newer designers, map journeys, and use research to iterate accessible, user‑centred content. This is a collaborative, impact‑driven opportunity in a large digital government initiative.

Pay / Benefits

• Flexible and Hybrid Working
• Generous leave (25–30 days)
• Civil Service Pension (Alpha) contributions
• Coaching and development
• Family friendly policies
• Supportive, inclusive work environment

Responsibilities

• Line manage and mentor Junior Content Designers
• Map user journeys and processes
• Design content based on research and accessibility best practices
• Contribute to content strategies for end‑to‑end journeys
• Build relationships with stakeholders through workshops and collaboration
• Participate in government design communities and cross‑government initiatives
• Support ongoing learning and feedback within the team
• Create content for online guidance or transactions with consistent standards

Key requirements

• Experience developing accessible content for online guidance or transactions
• Experience with journey mapping and needs analysis
• Ability to justify design decisions to stakeholders across levels
• Experience using metrics and user feedback to inform content design
• Experience coaching and mentoring other content designers

• Collaborative mindset
• Strong communication and stakeholder management
• Mentoring and coaching
• Designing for everyone
• Evidence‑based design
• Iterative design

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