Marketing Compliance Lead

Overview

In this role you will build and scale a smart marketing compliance function that enables growth while managing regulatory risk. You’ll bridge Marketing, Growth, Brand, Research, Clinical, Legal and Product to implement AI-driven, practical guardrails. You’ll translate regulations into actionable guidance, develop evidence-based claims, and create governance that supports ambitious campaigns. The role combines risk management with business enablement, offering a meaningful impact on how compliant, creative marketing operates at scale.

Responsibilities

• Design and implement a scalable compliance framework with practical guardrails
• Collaborate with Growth, Marketing and Brand to enable ambitious campaigns within regulatory constraints
• Lead research-driven evidence work to substantiate future advertising claims
• Own AI-enabled compliance by partnering with Product to automate reviews and expand channel coverage
• Establish live visibility of advertising and marketing activities through risk-based audits across channels
• Translate regulatory intelligence (ASA/CAP, MHRA, GPhC) into practical guidance and business recommendations
• Develop dashboards and reporting to monitor regulatory risk and control effectiveness
• Build training, tools and resources to improve decision-making across Marketing and Growth teams

Key requirements

• Commercially minded with strong understanding of advertising regulation
• Ability to balance regulatory requirements with business objectives
• Strong problem-solving skills and comfort with ambiguity
• Ability to translate complex regulation into practical guidance
• Curiosity about how research and evidence unlock commercial opportunities
• Builder mindset with system design and continuous improvement focus
• Experience in advertising compliance, regulatory affairs or a similarly regulated environment
• Experience influencing senior stakeholders and delivering evidence-based recommendations

• Commercial mindset
• Strong communication and influencing skills
• Curiosity and learning orientation
• AI-enabled compliance tools
• Regulatory governance and risk management
• Dashboards and data-driven reporting

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