Regional Sales Manager – London

Overview

In this role you will manage on-trade IFT and L&T accounts within your area, driving profitable volume and new distribution. You’ll partner with internal teams to grow distribution, maintain relationships with key operators, and execute strategic plans to strengthen BrewDog’s on-trade presence. You will ensure product quality and provide regular performance insights, contributing to the brand’s growth and market leadership. This is a field-based role with a strong emphasis on relationship-building, planning, and execution.

Pay / Benefits

• Pension enhancement up to 10%
• 4-week sabbatical after 5 years
• Staff discount (beers, merchandise, drinks)
• Additional holiday days with tenure
• Enhanced sick pay and healthcare
• Life assurance and employee discounts

Responsibilities

• Grow BrewDog distribution in the on-trade by identifying new opportunities and securing new accounts
• Develop and expand listings with existing stockists
• Manage key multiple operator accounts with BDM support and assist national promotions and tenders
• Foster long-lasting partnerships with RTM and maintain regular communication with operators
• Develop and implement strategic marketing plans to enhance brand presence in the on-trade
• Ensure product quality consistency via regular assessments and staff training
• Resolve IFT and L&T inquiries promptly
• Conduct account audits, contract reviews, and maintain accurate records
• Continuously assess the market area for regional specifics and industry developments
• Efficiently use tools and resources (CRM, initiatives, activations, POS) and provide performance reports
• Adhere to health, safety, and company policies and participate in training and personal development
• Collaborate with other BrewDog departments to deliver a great customer experience
• Attend training modules and fulfill any duties within role scope
• Uphold BrewDog charter and protect the company’s reputation

Key requirements

• Experience in a similar sales role (FMCG or customer-focused) or senior hospitality role
• Familiarity with BrewDog brand and craft/alcohol categories
• Comprehensive knowledge of the allocated area
• Strong numerical reasoning and language proficiency
• Financial literacy and business acumen desirable
• Clear communication and confident negotiation skills
• Ability to identify opportunities and drive the sales process from planning to closing
• Clean driving licence and ability to travel up to 80% of the time
• Availability to work evenings and weekends for events or meetings

• Communication and engagement
• Trustworthiness
• Strong work ethic
• CRM system usage
• Market analysis and planning
• Negotiation and presentation

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