Showroom Sales Advisor

Overview

In this role you help customers find the right Caterpillar equipment and accessories in a showroom setting, delivering an engaging buying experience. You will develop product knowledge and participate in sales, marketing, and customer engagement activities to support business development. You collaborate across teams to ensure customer success and learn through comprehensive training. This is an opportunity to build a long-term career in commercial sales with a focus on customer service and solutions.

Pay / Benefits

• comprehensive benefits package
• annual bonus
• 25 days holiday
• life insurance
• up to 7% pension
• full training and ongoing professional development

Responsibilities

• Welcome customers and provide a professional, memorable showroom experience
• Understand customer needs and recommend suitable equipment and solutions
• Demonstrate products and explain features, benefits, and applications
• Build relationships and be a trusted point of contact for customers
• Support customers from enquiry to delivery and after-sales support
• Prepare quotations and follow up opportunities
• Maintain accurate records in CRM systems
• Support local marketing activities, product launches, events, and promotions
• Re-engage dormant customers to create new sales opportunities
• Collaborate with sales, service, parts, and operations to ensure customer success

Key requirements

• Experience in retail, hospitality, customer service, or a sales-focused environment
• Excellent communication and interpersonal skills
• Genuine passion for delivering excellent customer service
• Confidence building relationships with a wide range of customers
• Positive, enthusiastic, and professional approach
• Self-motivated with willingness to learn
• Comfortable using technology, digital tools, and CRM systems
• Good organisational and time-management skills
• Full UK driving licence or ability to obtain one
• Understanding of sales processes and customer relationship management
• Awareness of merchandising, promotions, and customer engagement activities

• customer-focused
• communication
• enthusiasm
• CRM systems
• digital tools
• technology proficiency

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