In-Market Campaigns Lead – Data-Driven Growth

Penguin General is seeking a Campaigns Manager, in-market, to join the Communications Team on a 12-month fixed-term contract. You will plan and deliver campaigns across frontlists, backlists and select backlist opportunities, using audience insight to drive discoverability and sales.

You will identify growth opportunities from sales data and consumer behaviour, set measurable success criteria, and collaborate with paid media, design and agency partners to optimise outcomes.

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