Marketing Manager

A fantastic opportunity has arisen for a commercially minded, creative and hands-on Marketing Manager to join a fast-growing premium travel and aviation business based in the West Midlands.

This is a varied role where you will take ownership of the marketing strategy and its execution, with a strong focus on digital lead generation, customer acquisition, conversion and growth across multiple international markets. This is very much a hands-on position for someone who enjoys getting involved and seeing the results of their work, rather than simply managing agencies.

KEY RESPONSIBILITIES

• Develop and execute the digital marketing strategy to drive enquiries, customer acquisition and sales
• Manage and optimise paid campaigns across Google, Meta, YouTube and other digital channels, with a strong focus on ROI and conversion
• Create email and CRM campaigns to nurture prospects, drive repeat business and support growth
• Manage influencer, affiliate and strategic partnership activity
• Oversee the website, digital customer journey and brand presentation
• Develop marketing activity around events, partnerships and key international markets
• Support brand activations and promotional campaigns
• Lead the development and presentation of branded merchandise and other marketing materials

ABOUT YOU

• Strong hands-on digital marketing experience is essential, particularly across Google Ads, Meta and performance marketing
• Able to develop marketing strategy and execute it yourself – this is not a role focused solely on managing agencies
• Commercially minded, creative and confident using data and analytics to drive enquiries and conversions
• Strong experience across digital marketing, CRM, paid media and customer acquisition
• Self-motivated, organised and comfortable working independently in a fast-moving environment
• Experience within aviation, private aviation, luxury travel, premium travel or a high-end consumer brand would be advantageous
• Comfortable working within a small, entrepreneurial business with ambitious growth plans

SALARY & BENEFITS

• Office based in the West Midlands
• Monday–Friday, full-time with flexible working hours
• 25 days annual leave plus Bank Holidays
• Additional paid leave on your birthday
• Private medical care following successful completion of probation

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