CRM Insights Analyst: Lifetime Value & Loyalty

Molton Brown, part of Kao, seeks a CRM Analytics professional to support customer lifetime value insights and loyalty initiatives. The role focuses on reporting across channels and markets, building CLV dashboards, and guiding campaign planning to grow the customer base.

You will work closely with the CRM Manager to analyze recency, frequency, monetary metrics and customer journeys, providing insights to optimise ROI and segmentation.

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