Liverpool-Based CRM Campaign Lead: Multi-Channel & Automation

Confidential in Liverpool is seeking a Senior CRM Executive to own CRM campaigns across channels, build and optimise email campaigns and develop automated customer journeys. You will work with Marketing, Ecommerce and Creative teams to enhance engagement and retention, leveraging behavioural data to create targeted segments.

The role involves hands-on management of CRM initiatives, campaign analysis, A/B testing, and contributing to the wider CRM strategy to improve outcomes.

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