We are a modern marketing house built to create influence.
capsule. group brings together four specialist lenses; Communications, Community, Consumer and Creative, under one connected proposition.
We believe the most influential brands aren’t built through one channel. They’re built when earned media, creators, culture, content and real-world experience work together, each strengthening the other.
That’s where we come in.
We combine cultural intelligence, strategic thinking and specialist expertise to help ambitious brands earn attention, build meaningful communities and create lasting relevance. From shaping reputation and driving digital discovery to creator advocacy and IRL brand experiences, we connect every touchpoint through one clear strategic thread.
We are the red thread.
Our work is increasingly integrated, but our expertise remains specialist. We care about ideas, but equally about their execution. We value creativity alongside commercial thinking, cultural relevance alongside measurable impact, and ambition alongside operational excellence.
And the same thinking applies to our people.
capsule. group is built around individuals with different perspectives, disciplines and strengths. We want people to develop deep expertise while having the opportunity to think beyond their own lens, collaborate across the Group and understand the bigger picture of how modern brands are built.
We are ambitious about where capsule. group is going and equally serious about building a culture where talented people can grow, contribute and do the best work of their careers.
WE ARE capsule. group
We are a modern marketing house built to create influence.
capsule. group brings together four specialist lenses; Communications, Community, Consumer and Creative, under one connected proposition.
We believe the most influential brands aren’t built through one channel. They’re built when earned media, creators, culture, content and real-world experience work together, each strengthening the other.
That’s where we come in.
We combine cultural intelligence, strategic thinking and specialist expertise to help ambitious brands earn attention, build meaningful communities and create lasting relevance. From shaping reputation and driving digital discovery to creator advocacy and IRL brand experiences, we connect every touchpoint through one clear strategic thread.
We are the red thread.
Our work is increasingly integrated, but our expertise remains specialist. We care about ideas, but equally about their execution. We value creativity alongside commercial thinking, cultural relevance alongside measurable impact, and ambition alongside operational excellence.
And the same thinking applies to our people.
capsule. group is built around individuals with different perspectives, disciplines and strengths. We want people to develop deep expertise while having the opportunity to think beyond their own lens, collaborate across the Group and understand the bigger picture of how modern brands are built.
We are ambitious about where capsule. group is going and equally serious about building a culture where talented people can grow, contribute and do the best work of their careers.
Our portfolio includes Laneige, Aestura, BUBBLE, Batiste, Dermatica, Dr Reju-All, HERO, MediHeal, Sacheu, CurrentBody, Debbie Thomas Clinic, Hero, Mario Badescu, Lumene.
Account Assistant
Job Title: Account Executive (Beauty and Wellness)
Location: Holborn, London
Hybrid: Monday, Tuesday, Thursday office attendance is expected
Overview
We are seeking a proactive, highly motivated and culturally connected self-starter who thrives in a dynamic, fast-paced agency environment. As an Account Executive, you will be a natural team player with a strong interest in beauty, wellness and lifestyle PR, and a genuine passion for media, trends and storytelling.
You will play a key role in delivering outstanding press office results across a portfolio of beauty and wellness brands – supporting the generation of impactful, high-quality coverage that drives brand awareness, relevance and conversation. We are looking for somebody who is excited by pitching, confident building relationships with editors, journalists and influencers, and proactive in identifying reactive and trend-led opportunities that keep brands consistently visible.
The ideal candidate will combine creativity with strong organisation and attention to detail, bringing energy, curiosity and a results-driven mindset to every account they work on.
Key Responsibilities
Account Management
- Support the day-to-day management of a portfolio of beauty, wellness and lifestyle clients, building trusted relationships through excellent organisation, communication and delivery.
- Develop a strong understanding of each client’s objectives, products and brand positioning to ensure all activity supports wider communications goals.
- Deliver exceptional client service, responding proactively to requests and taking ownership of your responsibilities.
Press Office & Media Relations
- Proactively pitch products, brand stories, expert commentary and trend-led angles to secure impactful earned coverage across print, online, social and broadcast media.
- Build, nurture and continuously grow relationships with beauty writers, assistants, freelancers, creators and emerging media contacts, developing a strong network that benefits both clients and the wider agency.
- Increase and sustain high-quality media coverage across daily, weekly and monthly titles, supporting wider brand awareness and commercial objectives.
- Lead day-to-day press office activity across your accounts, ensuring brands remain visible through consistent, creative and proactive media engagement.
- Support the development of SEO-led press office assets, reactive commentary and search-driven stories that maximise discoverability, backlinks and long-term brand relevance.
- Develop creative pitching angles informed by insights, trends, consumer behaviour and cultural moments.
Influencer Outreach & Events
- Lead day-to-day influencer seeding activity across accounts, including creative mailers, product send-outs and mass mailings, ensuring activity is delivered accurately and on time.
- Support the planning and execution of press, influencer and consumer events, assisting with creative development, logistics, guest management and on-site delivery to ensure every event runs seamlessly.
Campaign Delivery & Account Management
- Manage multiple projects simultaneously, ensuring deadlines are met and work is delivered to a consistently high standard.
- Coordinate product stock management and replenishment, working closely with clients to maintain accurate inventories and timely deliveries.
- Support the creation of client presentations, campaign materials and monthly reports that clearly demonstrate performance and campaign success.
- Take ownership of administrative tasks across accounts, ensuring projects remain organised, efficient and on track.
Performance Analysis & Reporting
- Monitor, track and analyse media coverage across client accounts, ensuring accurate and timely reporting.
- Support the preparation of campaign evaluations and client reports, highlighting key results, insights and recommendations.
- Contribute to weekly insights meetings by identifying proactive media opportunities, emerging trends and new storytelling angles.
Team Collaboration & Agency Contribution
- Share relevant media, social and cultural insights with account teams, helping identify opportunities that strengthen client campaigns.
- Work collaboratively with Communications, Social, Influencer, Consumer and Creative teams to deliver integrated campaigns that maximise brand impact.
- Support junior operational and office management responsibilities where required, contributing to a positive, proactive and collaborative agency culture.
- Champion Capsule’s values, ways of working and commitment to excellence through professionalism, accountability, curiosity and a willingness to continuously learn and develop.
Skills & Requirements
- Passionate about beauty, wellness and consumer communications, with a genuine curiosity for media, culture and emerging trends.
- Results-driven with a strong understanding of what meaningful earned media coverage looks like and how PR contributes to wider business and commercial objectives.
- Excellent written and verbal communication skills, with the confidence to pitch compelling stories, build relationships and represent clients professionally.
- Developing a strong network of journalists, freelancers, creators and industry contacts, with a proactive approach to growing relationships and identifying new opportunities for both clients and the agency.
- Good understanding of the UK media landscape across print, online, social and broadcast, with an eagerness to stay ahead of industry developments and evolving media behaviours.
- Highly organised with excellent attention to detail, able to manage multiple priorities and deadlines within a fast-paced agency environment.
- Creative, proactive and solutions-focused, with the ability to spot reactive opportunities, generate story ideas and think beyond the brief.
- Confident in monitoring campaign performance, tracking coverage, maintaining accurate reporting and presenting results clearly and accurately.
- Collaborative team player who enjoys working across integrated campaigns alongside Communications, Social, Influencer, Consumer and Creative teams.
- Positive, accountable and enthusiastic, taking ownership of tasks, embracing feedback and demonstrating a commitment to continuous learning and professional development.
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