Social Content Creator & Graphic Designer

We are looking for a highly creative Social Content Creator & Graphic Designer to lead the day to day creation of INORA’s social content. This is a hands on freelance role for someone with a sophisticated design eye who can move fluidly between graphic design, social first storytelling, motion, video editing and emerging AI creative tools. You will take existing brand assets, campaign photography and product imagery and continually reinterpret them into compelling social content, while also developing original creative concepts from scratch.

We are looking for someone with exceptional visual judgement who instinctively knows what feels premium, restrained and desirable, and possesses a pre-existing understanding of the visual language of luxury. You understand that beautiful content is not enough, it needs a strong idea, a reason to stop, and an understanding of how creative performs on social.

The Role Description

• Conceptualise, design and produce social first creative across Instagram and TikTok, including static graphics, carousels, Reels, Stories, short form video and motion assets.
• Create sophisticated graphic design assets that maintain and evolve INORA’s visual identity across social.
• Transform existing campaign photography, product imagery and brand assets into fresh, engaging social content.
• Develop original creative concepts and recurring content formats that build a distinctive and recognisable social presence.
• Translate scientific, educational and product information into visually compelling, accessible content without compromising the premium expression of the brand.
• Create and edit short form video, product content, behind the scenes footage and social first motion.
• Use AI creative tools to experiment with motion, imagery and new creative formats while ensuring output remains elevated and authentic to the brand.
• Work closely with the Digital Brand & Marketing Manager on the overarching content calendar, campaigns and commercial priorities.
• Respond to briefs while also proactively bringing forward new concepts, references and creative ideas.
• Support wider brand campaigns with graphic design and digital assets as required.
• Adapt and iterate creative based on social and paid performance, understanding which concepts, hooks and formats are resonating.
• Maintain an exceptionally high level of visual consistency and attention to detail across every piece of content.

QUALIFICATIONS

• Strong graphic design capability is essential, with excellent typography, layout, composition and visual storytelling skills.
• Exceptional creative judgement with the ability to independently distinguish between good and exceptional work. Able to curate references, make confident creative decisions, and consistently produce premium, editorial-quality design.
• A sophisticated aesthetic sensibility and strong understanding of premium consumer brands, ideally across beauty, wellness, fashion or lifestyle.
• Demonstrable taste level. Able to reference and discuss leading work across luxury fashion, fragrance, beauty, and editorial design, and explain why it is effective.
• Proficiency in Adobe Creative Suite, Figma, Canva or equivalent professional design tools.
• Strong experience creating social first content across static, carousel, video and motion formats.
• Editorial thinking: Able to think beyond execution and develop visual systems, recurring content formats and campaign worlds rather than isolated assets.
• Reference culture: Proactively brings references, photographers, art direction, typography, styling, and motion inspiration to every project rather than relying solely on direction.
• Portfolio must demonstrate exceptional execution in typography, hierarchy, spacing, composition, and image selection.
• Able to source and curate premium imagery and build compelling visual narratives when bespoke photography is unavailable.
• Confident editing short form video and creating simple motion graphics.
• Experience using AI creative tools for image, video or motion generation and a genuine interest in emerging creative technology.
• Strong understanding of Instagram and TikTok, including evolving formats, creative behaviours and what drives engagement.
• Ability to work within an established visual identity while continually finding new ways to make the brand feel fresh and culturally relevant.
• Strong conceptual thinker capable of generating original campaign ideas rather than solely responding to briefs.
• Highly organised, proactive and comfortable working at pace across multiple pieces of content and campaigns.
• Strong communication skills and the ability to take feedback, interpret creative direction and iterate quickly.
• Previous experience with a premium consumer brand is highly desirable.
• A strong portfolio demonstrating both graphic design and social content is required.

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