Senior Shopper Marketing Lead – Off-Trade Europe

Company: Bacardi
Apply for the Senior Shopper Marketing Lead – Off-Trade Europe
Location: London
Job Description:

Bacardi in London seeks an experienced Shopper Marketing / Trade Marketing leader to drive BTL programming and assets across Europe. You will own BTL planning for a defined brand portfolio, coordinating with Regional Brand Directors to ensure alignment and accountability for in-market execution.

You will lead the handover of workstreams from Region to Local CPA at ~80% readiness, enabling local teams to complete the final 20% localization.

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Posted: October 13th, 2026