MarketingSpecialist-ConsumerProducts-TVLondon-3-4daysonsite(Monday-Thursday)12-monthPAYEcontractASAPstart£80-110kequivalent
We’rerecruitingforanexperiencedConsumerProducts/RetailMarketingSpecialisttojoinahighprofilemedia/TVConsumerProductsteaminLondon.Thisisabrilliantopportunityforacommerciallyminded,hands-onmarketertoworkacrosssomeofmyclientsbiggestentertainmentproperties,creatingstandoutretailcampaignsandexperienceswithleadingUKretailers.Therolehasastrongretailandtrademarketingfocus.You’llworkacrosspartnersincludingmajormass,specialtyandpremiumretailers,helpingbringmyclientstitlestolifethrougheverythingfromin-storeactivationsandproductlaunchestodigital,socialandinfluencercampaigns.
Whatyou’llbedoing:
- Developinganddeliveringretailandlicenseemarketingcampaignssupportingkeytitlesandfranchises
- CreatingimmersiveretailactivationsandexperiencesacrossmajorUKretailpartners
- ManagingcampaignsacrossiconicUKretailbrands
- Workingcloselywithlicenseestointegratetheiractivityintolargerretailinitiatives
- Definingtherightmarketingandmediamixacrossin-store,digital,socialcommerce,influencer,SEO,displayandsponsoredproductactivity
- Partneringwithretailers,licensees,agenciesandinternalcommercial,product,creativeandglobalteams
- Usingconsumerandretailtrendstodevelopinnovativebutcommerciallyexecutablecampaigns
- Managingcreativeandproductionagenciesfromconceptthroughtoexecution
- Managingmultiplecampaigns,timelinesandbudgetssimultaneously
- SupportingoccasionalactivitywithEuropeanretailpartners,includingpotentialtraveltomarketssuchasFranceandGermany
We’relookingfor:
We’reparticularlyinterestedincandidateswitharound7-10years’experienceacrossconsumerproducts,retailmarketing,trademarketingorlicensedmerchandise.
- Strongexperiencedeliveringretailand/ortrademarketingcampaigns
- Agoodunderstandingofretailoperations,merchandisingandgo-to-marketstrategy
- Experienceworkingacrossmass,specialtyande-commerceretailersintheUK
- Knowledgeoftheconsumerproducts/licensinglandscapeandideallyanestablishedUKretail/licensingnetwork
- Experiencewithinhardlinescategoriessuchastoys,collectibles,homeorlifestyleproducts
- Strongdigitalandsocialmarketingknowledge
- Experienceworkingwithcreative/productionagenciesandcross-functionalteams
- Theabilitytomovecomfortablybetweenstrategyandhands-onexecution-thisisnotapurelystrategicrole
- Excellentprojectmanagementskillsandtheabilitytojugglemultiplefast-movingcampaigns
Astudio/entertainmentbackgroundwouldbeadvantageous,butwe’realsoveryopentocandidatescomingfromretailers,consumerbrands,licensingbusinessesorrelevantcreative/productionagencies.
Thiswouldparticularlysuitsomeonewholovestheintersectionofentertainment,culture,retailandconsumerproductsandwantstocreatecampaignsthatconsumerscanphysicallyexperienceandengagewith.
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