Regional Sales Manager – London

Overview

In this Sales role, you manage on-trade IFT and L&T accounts to maximize distribution and profitability within your area. You will build strong relationships with operators, support stockist development, and drive brand presence through strategic planning and effective account management. You’ll work closely with cross-functional teams to ensure product quality and timely responses to inquiries. This role offers opportunities to shape BrewDog’s on-trade growth while contributing to a mission-driven beer company.

Pay / Benefits

• pension enhancement up to 10%
• 4-week sabbatical after 5 years
• staff discount on BrewDog products and merchandise
• additional holiday days per year up to 5 years
• enhanced sick pay
• healthcare

Responsibilities

• Grow distribution in the on-trade by identifying new business opportunities and securing new accounts
• Develop and expand existing stockists by supporting listings
• Manage key operator accounts with BDM support and assist national promotions and tenders
• Foster long-lasting partnerships with RTM and maintain regular communication with operators and contacts
• Develop and implement strategic marketing plans to bolster brand presence in the on-trade
• Ensure product quality consistency across accounts via assessments and staff training
• Provide timely resolutions to IFT and L&T inquiries and conduct regular audits
• Maintain accurate client records and keep updated on regional industry developments
• Effectively manage tools and resources (CRM, activations, POS) and report performance
• Participate in crew reviews and pursue personal development while adhering to BrewDog policies

Key requirements

• Experience in a similar sales role (FMCG or hospitality)
• Numerical reasoning and language proficiency; financial literacy desirable
• Knowledge of BrewDog brand and craft/alcohol categories; strong territorial understanding
• Strong time management and organizational skills; ability to plan and execute
• Clear communication and confident negotiation; good stakeholder influence

• Communication and engagement
• Trustworthiness
• Resilience
• Time management
• CRM system usage
• Negotiation

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