Head of Demand Generation & ABMTech for Good firm
Were recruiting on behalf of a fast-growing, PE-backed Tech for Good software company. Their cloud platform helps organisations support families and communities at important moments, with most of their customer base in North America. Theyre growing 20%+ a year, integrating a recent acquisition and expanding into a new customer segment.
The roleNobody currently owns account-based marketing or demand generation, so this is an exciting opportunity to be building both from the ground up. Youll create a proactive, marketing-led pipeline engine that works hand in hand with sales.
What youll do
- Own ABM for enterprise accounts, agreeing priority accounts with senior commercial leaders
- Build a demand gen engine that works alongside their outbound sales team
- Run campaigns as ongoing experiments and move budget towards what performs
- Use AI tools (such as Claude) and HubSpot to test content and sequencing by buyer type, and build targeting from what works
- Lead a small team: a Digital Marketing Manager and a Marketing Coordinator
- Work with RevOps, who own reporting and attribution, and shape the marketing budget
Your first yearIn the first 3-6 months, youll get to grips with the enterprise account strategy and get a demand gen engine running with the sales team. After that, success means winning more enterprise accounts.
About you
- Proven ABM and demand gen experience in B2B SaaS (roughly 5-10 years)
- Experience marketing to North American buyers, ideally enterprise
- Genuine day-to-day use of AI in campaign planning, content and targeting
- Hands-on HubSpot experience (or similar, e.g. Salesforce or Marketo)
- Comfortable being the most senior marketer in your area, leading a small team
Contact
Nicky Strutt
WHJS1_NI
…