Plan, manage and execute or guide execution of measurable, integrated event marketing
Support standardisation, optimisation and productivity improvements across all elements of event delivery
Monitor, analyse and report on performance of each event and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required
Requirements
Strong knowledge of events marketing discipline and integrated marketing especially multi-channel digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns to maximise event efficacy and impact
Highly capable communicator able to manage internal stakeholder groups and deal with diverse opinions to still move projects to completion
Proven use of AI tools for event execution and a clear ability to use AI to maximise day to day productivity.
Strong business acumen, analytical competency and influencing skills
Able to focus on the detail as well as the bigger picture
Demonstrable competencies in technology Marketing; experienced in developing and executing integrated marketing plans for technology companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle
Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
Excellent organisational skills with the ability to prioritise, multitask and manage time effectively, and keep schedules and projects in order and up to speed
Experience of using current marketing and sales processes and systems, preferred experience with Eloqua and event automation solutions
Experience of working with third party suppliers and managing and motivating agencies to push creative barriers in communicating with customers
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