Senior Strategic Sales Executive

Overview

In this role you drive new performance advertising client acquisition across Europe, managing the full sales cycle from lead generation to deal closure. You will build a robust pipeline and contribute to scaling overseas sales systems and capabilities. You work closely with cross-functional teams to translate client needs into Tencent AMS solutions and onboard new partners. This is a high-impact role at Tencent CDG, focused on international expansion and strategic growth in advertising.

Responsibilities

• Lead generation and prospecting of potential advertisers in mobile games and apps through multiple channels
• Conduct high-quality client meetings to uncover business objectives and advertising needs, articulating Tencent AMS overseas value
• Lead sales pitches, manage negotiations, and oversee contract signing and onboarding
• Collaborate with Operations, Product, and Engineering to ensure accurate requirement capture and smooth onboarding
• Maintain CRM-driven pipeline management and provide regular pipeline, forecast, and metric reports
• Foster internal ecosystem synergy by partnering with other units focused on international expansion

Key requirements

• 5+ years in overseas performance advertising sales or business development
• Track record of acquiring clients from 0 to 1
• Familiarity with Games, E-commerce, or Brand Export is a plus
• Excellent communication, negotiation, and presentation skills
• Self-driven, goal-oriented, capable of independent work in uncertain environments
• Knowledge of performance advertising concepts, programmatic buying, and mobile attribution
• GDPR/CCPA familiarity preferred
• Full professional English, plus proficiency in target-market local languages preferred
• Ability to work across time zones and strong teamwork with an entrepreneurial spirit

• 优秀沟通能力
• 谈判能力
• 出色的演示能力
• 性能广告概念
• 程序化购买
• 移动归因

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