A commercially focused Brand Manager role with real ownership, pace and opportunity to drive
growth.
The Advocate Group are supporting a fast-paced FMCG Food & Beverage business with a growing portfolio and multiple routes to market, where brand and commercial performance go hand in hand.
You’ll be planning and executing brand plans and across a portfolio of established and growing brands, working closely with Sales, Category and wider commercial teams to identify opportunities, deliver growth and bring new products to market.
This is not a purely marketing-led role – you’ll need strong commercial awareness, an understanding of different channels and customers, and the ability to turn insight and data into action.
The role
- Own and deliver annual brand plans and longer-term growth strategies, aligned to commercial objectives.
- Drive brand performance across multiple routes to market and channels, identifying opportunities for growth.
- Use market, consumer, competitor and commercial data to shape decisions and recommendations.
- Lead NPD projects from concept through to launch, including pricing, positioning, launch and growth plans.
- Evaluate promotions and marketing activity, measuring performance, ROI and commercial impact.
- Monitor distribution, market share, brand awareness and consumer behaviour to identify opportunities and risks.
- Work closely with Sales, Export and Global Category teams to translate brand strategy into commercial execution.
- Manage budgets, forecasting and margin opportunities against agreed targets.
- Coordinate agencies, consumer research and wider marketing activity.
About you
- Brand Management experience, ideally within food & drink.
- Commercially minded, with a strong understanding of how brands, customers, channels and sales performance connect.
- Strong analytical skills and confidence using market and consumer data to make decisions.
- Experience managing NPD from concept through to launch.
- Comfortable operating in a fast-paced, multi-channel environment where priorities can move quickly.
- Collaborative and influential, with the confidence to work across Sales, Category, Export and external partners.
- Highly organised, proactive and willing to take ownership.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
#J-18808-Ljbffr…