Off-Trade Shopper Marketing Lead: Brand & Activation

Bacardi is seeking a senior marketer to lead shopper marketing and BTL programming for key brands across OFF-trade channels. You will partner with Regional Brand Directors to align on market execution and ensure critical paths are met for localisation and activation.

You will build a high-performing team of shopper marketers, integrate European agencies, and deliver messaging that resonates with shopper occasions while aligning with market dynamics. Fluent English is essential.

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