Senior Digital Marketing Executive

Job Description

Senior Digital Marketing Executive

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A global law firm in the City is seeking a Senior Digital Marketing Executive to take ownership of digital marketing delivery within its BD team. This is a stand-alone specialist role, leading the digital workstream while collaborating across CRM, email marketing, events, brand and design.

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What’s On Offer:

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• Salary to £50,000

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• Hybrid working (3 days office / 2 days remote)

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• Excellent employee benefits

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• City location / Bank

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Senior Digital Marketing Executive – What You’ll Be Doing:

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• Own the day-to-day management and development of the firm’s WordPress website, including content, user access, updates and requests

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• Drive the digital marketing roadmap, delivering priorities in partnership with the Head of Marketing Operations & Digital

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• Lead website enhancements, digital campaigns and projects, coordinating stakeholders, agencies and suppliers

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• Manage the digital agency and website development, including personalisation, multilingual content and automation

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• Advise Partners and M&BD teams on digital best practice, SEO, content and AI discoverability

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• Collaborate with Communications to analyse social media performance and support Vuture campaign delivery

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• Lead cross-functional digital projects, managing stakeholders, dependencies and delivery

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• Evaluate digital platforms and suppliers, coordinating IT, Cyber, Risk, commercial and data protection reviews

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• Drive SEO and website optimisation to improve search performance and AI visibility

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• Oversee website security, cookies, consent and data protection compliance across digital platforms, forms and tracking

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• Maintain digital governance, documentation, approval processes and audit trails

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• Monitor performance through Google Analytics and Looker Studio, delivering dashboards and actionable insights

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Senior Digital Marketing Executive – What We’re Looking For:

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• Extensive digital marketing experience within a law firm is essential, including website, project, agency or supplier management

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• Experience using a CMS, ideally WordPress, and improving corporate websites

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• Strong understanding of SEO, digital content and AI-driven discovery

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• Experience using GA4 and Looker Studio to analyse performance and recommend improvements

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• E-marketing and CRM experience, ideally with Vuture and InterAction

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• Basic HTML and CSS skills desirable

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