Working pattern: 4 days per week in the office
We’re working with an established B2B marketing agency to appoint a Client Strategy Director into a senior role sitting at the intersection of strategy, client leadership and commercial growth.
This isn’t a traditional account management position, nor is it a purely planning-led strategy role. The successful person will work closely with senior clients to understand their wider business objectives, shape the marketing and go-to-market strategies required to support them, and ensure the agency’s work is delivering meaningful commercial impact.
You’ll act as a senior strategic partner to clients, helping connect marketing activity with business growth, sales performance, customer acquisition and long-term brand value. Internally, you’ll work closely with strategy, creative and client delivery teams to ensure thinking translates into effective, commercially relevant work.
The role
You’ll be responsible for developing senior-level relationships across a portfolio of B2B clients and helping them tackle broader commercial and marketing challenges.
This will include:
- Leading strategic conversations with senior client stakeholders, including CMOs, Marketing Directors, Commercial Directors and business leaders.
- Translating wider business and growth objectives into clear marketing, brand and go-to-market strategies.
- Helping clients understand how brand, demand generation, digital activity and sales alignment work together to drive growth.
- Challenging briefs where appropriate and ensuring the agency is solving the right commercial problem, rather than simply responding to a communications request.
- Working closely with internal strategy, creative and delivery teams to turn strategic thinking into effective campaigns and programmes.
- Supporting the development of measurement and effectiveness frameworks that demonstrate the commercial contribution of marketing.
- Identifying opportunities to deepen and expand existing client relationships through additional strategic support.
- Playing an active role in pitches, new business opportunities and senior-level prospect conversations.
- Contributing to the continued development of the agency’s strategic proposition and approach.
About you
We’re looking for someone with strong B2B marketing experience who is comfortable operating at the intersection of business strategy, marketing and client leadership.
You may currently be working as a:
- Head of Strategy
- Senior Client Partner
- Business Director
Your background could be agency-side or client-side, provided you understand how agencies work and can operate comfortably within a fast-moving, commercially focused environment.
You’re likely to bring:
- Significant experience within B2B marketing, ideally across complex products, services or considered-purchase environments.
- A strong understanding of both brand and demand generation.
- Experience developing marketing or go-to-market strategies linked to commercial objectives.
- The confidence to advise and challenge senior client stakeholders.
- Strong commercial judgement and an understanding of how marketing contributes to pipeline, growth and revenue.
- The ability to move comfortably between high-level strategic thinking and practical execution.
- Experience working collaboratively with creative, digital, media and client service teams.
- Strong presentation, communication and facilitation skills.
- A track record of building trusted senior client relationships.
This role would particularly suit someone who enjoys getting under the skin of a client’s business and wants to operate as a genuine strategic adviser rather than simply overseeing campaigns.
The opportunity
This is an opportunity to join an ambitious B2B agency at a point where strategic and commercial advisory is becoming increasingly important to its client proposition.
You’ll have the opportunity to influence how the agency works with its most senior clients, shape commercially focused marketing strategies and help develop a more integrated approach to strategy, effectiveness and growth.
The role is a hybrid role and can be based in either Manchester or London.
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