Director, Sales EU & RoW

Overview

In this role you drive regional bookings and forecasting for Europe and RoW, leading direct sales and aligned field resources. You shape regional go-to-market plans, manage distributor performance, and push opportunities through the full commercial funnel. You coordinate international growth initiatives and build scalable commercial infrastructure with CRM discipline. You will travel extensively and partner with cross-functional teams to accelerate market expansion and impact scientific discovery.

Pay / Benefits

• Competitive compensation
• 28 days of annual leave plus bank holidays and wellbeing days
• Private healthcare and dental coverage
• Inclusive culture
• Mental health support
• Pension/retirement plan

Responsibilities

• Own regional bookings, forecast accuracy, and sales cadence across Europe and RoW
• Lead European direct sales and sales-aligned field application scientist resources
• Set regional territory strategies, account priorities, and opportunity plans
• Manage distributor and partner performance through targets and reviews
• Drive opportunities from qualification to booked order
• Identify underpenetrated markets and determine direct/distributor/partner-led GTM models
• Support major strategic opportunities and coordinate executive engagement as needed
• Coordinate Advanced Markets and New Markets activities within a cohesive growth strategy
• Build scalable international commercial infrastructure with CRM, pipeline, and forecasting discipline

Key requirements

• 10+ years of quota-carrying experience in life-science instrumentation or scientific capital-equipment sales
• Experience managing European and international commercial markets
• Demonstrated distributor and channel-management experience
• Experience leading geographically distributed teams
• Strong forecasting, negotiation, and strategic-account skills
• Willingness to travel extensively across the UK, EU, and APAC

• Strategic thinking
• Negotiation
• Leadership
• Forecasting
• Negotiation
• Strategic account management

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