Overview
In this Marketing role within ITV’s M&E Marketing team, you will develop and deliver campaigns that connect audiences with ITV content across Broadcast and Streaming. You’ll own parts of campaigns while supporting larger, high-profile activity, collaborating with Creative, Media, Insight and Publicity teams. You’ll turn audience insight into concise briefs and coordinate multi-channel activity from planning to evaluation. The role offers exposure to audience trends, brand alignment, and partner opportunities, with a chance to shape conversations around ITV content.
Pay / Benefits
- Flexible working
- Generous holiday allowance
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn (ITV shares)
- Wellbeing and volunteering days
Responsibilities
- Develop clear campaign briefs from audience insight and content propositions to underpin marketing activity
- Lead and/or contribute to multi-channel campaigns across paid, owned, and earned media from planning to evaluation
- Coordinate delivery and administration of campaigns within Marketing, manage timelines, actions and stakeholder briefings
- Champion creative, distinctive campaigns that spark conversations and excite audiences around ITV content
- Monitor market trends and competitor activity, sharing insights to strengthen marketing
- Ensure alignment with ITV brand positioning and tone of voice across activity
- Support the Partner Experience programme by coordinating opportunities with distribution partners
Key requirements
- Experience collaborating with stakeholders in fast-moving environments
- Some experience supporting development or delivery of marketing campaigns across multiple channels
- Strong organisational skills to manage multiple tasks and keep projects on track
- Interest in audience insight and data to inform marketing activity
- Appreciation of creative marketing that drives viewing and conversations
- Strong communication skills for clear cross-stakeholder dialogue
- Understanding of media types, especially digital marketing, and how agencies work
- Interest in television, entertainment and the UK TV marketplace
- team player
- proactive mindset
- curiosity about audiences and culture
- audience insight and data interpretation
- digital marketing understanding
- stakeholder management
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