Regional Sales Manager – Middle East & Africa

Overview

In this role you will lead an established international region with growth potential in the Middle East and Africa. You will work with a network of distributors and agents, driving penetration and sales while shaping regional strategy. You will travel extensively to meet customers, conduct product demonstrations, and support partners to win opportunities. The position offers autonomy, a long-term growth mindset, and uncapped earning potential within a privately owned family business.

Pay / Benefits

• 25 days’ holiday
• 6% employer pension contribution
• company-funded flights, accommodation and reasonable meals/expenses
• travel insurance
• time off in lieu for bank holidays spent travelling
• company credit card for travel expenditure

Responsibilities

• Manage and develop an existing distributor/agent network across the Middle East and Africa
• Identify opportunities to increase market penetration and grow regional sales
• Assess distributor performance and help partners improve product knowledge, sales capability and activity
• Identify gaps in market coverage and recruit/onboard new or replacement distributors as needed
• Support distributors with opportunities, product demonstrations, trials and customer meetings
• Build relationships with hospitals, surgeons and other end users alongside partners
• Manage capital equipment opportunities with sales cycles of weeks to 6–12 months
• Plan and undertake international trips with multiple countries, distributors and customers
• Prepare quotations, follow up opportunities and maintain momentum between visits

Key requirements

• Medical device sales experience, ideally with surgical or technically complex products
• International sales or distributor/channel management experience is advantageous but not essential
• Strong commercial drive and ability to develop sales through others
• Excellent organization and ability to manage multiple countries, partners, opportunities and travel
• Confidence and self-sufficiency to work independently from home and while traveling internationally
• Sound commercial judgement and calm, constructive approach when plans change
• Ability and willingness to develop technical and clinical knowledge to credibly support demonstrations, trials and customer discussions
• Genuine appetite for extensive international travel

• strong commercial drive
• excellent organizational skills
• independence and self-motivation
• medical device sales
• product demonstrations and trials
• clinical knowledge development for product discussions

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