Overview
In this role you will lead Esko’s global earned media and communications strategy to boost brand visibility and thought leadership. You will partner with cross-functional teams and external agencies to coordinate messaging as Esko, Artworkflow, and Global Vision unite under Veralto. You’ll create compelling media tactics, manage relationships with international outlets, and drive high-visibility campaigns that support growth and market expansion. This is a remote, Europe-facing role with opportunities to influence executive communications and build a new global function.
Pay / Benefits
- remote work
- international travel
- high-visibility role
- opportunity to shape a new function
- collaboration with executive team
- global exposure
Responsibilities
- Develop core media messaging and positioning for Esko across global markets as the brands converge
- Translate business priorities into media tactics to secure global coverage and measure impact
- Build and manage relationships with international media, influencers, and external stakeholders
- Oversee media outreach, interviews, bylines, press materials, and reputation management (working with agencies with a plan to in-house capability)
- Plan and execute integrated media campaigns and high-visibility moments (4–6 per year) alongside tradeshows and field marketing
- Act as strategic communications partner to the executive team to secure media interviews and executive visibility
- Collaborate with growth, content, product, commercial, and executive teams to keep messaging aligned with go-to-market plans
- Identify and support thought-leadership opportunities through content, speaking engagements, and external platforms
Key requirements
- +3 years of experience in media, communications, or marketing communications in a B2B context
- Proven experience managing external and internal communications in an international, multi-market environment
- Strong media relations awareness and ability to build relationships from scratch and grow value over time
- Excellent project management skills with end-to-end ownership across cross-functional teams
- Experience in the graphic arts or packaging industry is a strong plus (brand-owner/packaging-buyer focus)
- Experience supporting executive-level communications
- Fluent English (excellent level)
- relationship-building
- cross-functional collaboration
- excellent communication
- media relations
- campaign planning and execution
- reputation management
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