Director of Sales

Overview

In this role you drive the hotel’s corporate, group and MICE revenue by building and managing strategic partnerships with local and global accounts. You lead a sales team, craft proactive strategies, and collaborate with the Accor network to hit targets and grow market share. You will balance new business development with nurturing existing portfolios, while aligning with the hotel’s standards and business goals. This is an entrepreneurial, process-led position focused on measurable results and cross-functional impact.

Pay / Benefits

• employee benefit card with discounted rates
• free meals on duty
• complimentary stays in UK and Northern Ireland
• friends & family discounts
• 30% food discounts
• pension scheme

Responsibilities

• Create and implement a proactive sales strategy for Group, Corporate and ancillary revenue streams.
• Negotiate contracts and RFPs, manage key accounts, and drive new business from local markets.
• Lead and develop the sales team (Sales Office Manager, Events Coordinator, Reservation Coordinator, Wedding Coordinator).
• Maximise room sales and incremental revenue for F&B, M&E, and other services.
• Manage relationships with agencies, DMCs, TMCs, and the Accor sales network; attend trade shows and client events.
• Produce regular sales activity reports and maintain accurate account information in systems.
• Collaborate with front office, reservations, marketing, and other departments to convert opportunities.
• Travel domestically and internationally as required and participate in sales meetings and marketing activities.

Key requirements

• Hotel sales experience, ideally in a large-volume hotel with M&E operations.
• Experience with MICE, Corporate and some Leisure segments.
• Familiar with Lanyon/CVENT, Delphi, ANAIS, Opera; TMC & MICE distribution platforms.
• Proven track record in reporting, budgeting, forecasting and team management.
• Dynamic, self-motivated, commercially minded with strong communication skills.

• self-motivated
• entrepreneurial
• collaborative
• Lanyon/CVENT
• Delphi
• ANAIS

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