Head of Marketing Operations and Conversion Optimisation

Overview

In this role you will lead the conversion-rate optimisation and experimentation strategy across acquisition and retention to boost conversions, media efficiency, and customer lifetime value. You will coordinate with Product, Data, Marketing, and Finance to shape tests, analyse results, and turn insights into scalable improvements. You’ll own the experimentation roadmap and ensure tests are well-designed and timely, influencing strategic initiatives. This position sits at the intersection of data, marketing and product, enabling high-impact commercial decisions. You will join a collaborative environment focused on data-driven growth and cross-functional impact.

Pay / Benefits

• pension/401(k)
• private health insurance
• Work From Anywhere up to 25 days/year
• generous annual leave
• parantal leave (parental leave)
• access to Economist content

Responsibilities

• Lead the conversion-rate optimisation strategy across acquisition and retention journeys to improve conversion, media efficiency, and total revenue
• Own and manage the experimentation roadmap from ideation to execution and implementation
• Collaborate with Product and Engineering to design tests that deliver scalable improvements
• Analyse customer behaviour and performance data to identify friction and growth levers
• Optimise the customer journey to encourage adoption of higher-value products
• Work cross-functionally with Data, Research, Retention, Finance, Legal, Product and Marketing to deliver high-impact initiatives
• Prepare clear materials and strategic recommendations for executive leadership and Board reviews
• Introduce disciplined marketing operations with clear prioritisation and a test-and-learn culture

Key requirements

• At least five years’ experience in a highly analytical, commercially focused role
• Experience in digital marketing, subscriptions, e-commerce, media, product, consulting, strategy or operations is relevant
• Proven experience in conversion-rate optimisation, experimentation, digital journey optimisation or growth strategy
• Strong quantitative and financial-modelling skills with the ability to translate data into clear commercial recommendations
• Track record of working effectively across Product, Data, Marketing and senior stakeholders
• Excellent judgement on where to focus effort and a balance of strategic thinking with precise execution
• Creative, curious and structured approach with a focus on measurable results
• Strong communication and presentation skills for senior audiences
• Advanced Excel; experience with web analytics and visualization tools such as Google Analytics, Tableau, Similarweb and Salesforce Marketing Cloud
• SQL proficiency is a plus
• Bachelor’s degree is required; MBA or postgraduate degree desirable

• Analytical mindset
• Excellent communication and storytelling
• Collaborative and cross-functional
• Google Analytics
• Tableau
• Similarweb

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