Brand Marketing Executive (Partnerships & PR)

Overview

In this role you will drive top-of-funnel brand awareness for Clarion Defence & Security events by managing media partnerships and PR operations. You will align partners with event goals, oversee asset creation and activation, and collaborate across internal teams to maximise partnership value. You’ll report on performance, influence strategic media choices, and support the expansion into new geographies with a tightly run brand programme.

Pay / Benefits

• 25 days’ holiday + bank holidays
• End of year wellbeing shutdown
• Extra day of leave for personal celebrations
• Summer hours on Fridays (3pm)
• HOW Days for charity work
• Private Medical Insurance

Responsibilities

• Serve as day-to-day point of contact for media partners, manage onboarding, negotiations, and deliverables
• Ensure partner alignment with event strategy, goals, and audience
• Define partnership inventory per show, manage contracts, invoices, and administration
• Coordinate asset creation and activation plans to meet objectives and KPIs
• Collaborate with internal teams to deliver partner collateral on time
• Maximise partnership visibility across marketing channels with stakeholders
• Ensure partnerships stay within each event budget and process invoices via Salesforce
• Lead internal PR activities and liaise with agencies/rights holders
• Review outbound press material to maintain brand guidelines and tone of voice
• Create and brief bespoke assets using tools like Canva for campaigns
• Distribute up-to-date assets to PR teams for campaigns
• Identify and recommend new media partners within event sectors
• Drive top-of-funnel awareness through PR and press activities
• Use Google Analytics to quantify digital performance and attribution of partners/PR
• Analyze Earned Media (SOV, reach) with Meltwater/AgilityPR
• Provide bi-weekly performance updates and post-campaign analysis
• Deliver stakeholder reports on ROI and impact of brand, partnerships, and PR initiatives

Key requirements

• Proven experience in brand marketing with a track record of successful campaigns
• Experience building partnerships, negotiating terms, and managing stakeholder relationships
• Detail-oriented, adaptable, and capable of learning new systems quickly
• Experience guiding PR efforts and maintaining brand consistency
• Strong analytical skills with Google Analytics, Meltwater, or AgilityPR
• Ability to gather market insights and understand evolving audience needs
• Customer-focused mindset with emphasis on partner care and relationship management
• Familiarity with CRM/marketing automation platforms (Salesforce, Pardot) is highly desirable
• Experience with digital event platforms is desirable
• Knowledge of GDPR, privacy policies, and preference centres
• Excellent communication, attention to detail, and collaborative teamwork
• Curiosity and drive to make an impact

• Relationship management
• Adaptability
• Attention to detail
• Google Analytics
• Meltwater
• AgilityPR

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