GTR Marketing Services Manager (London, Madrid or Singapore)

Overview

In Suntory Global Spirits, you will lead a next-gen in-house Marketing Services agency (GTR) delivering AI-enabled content, retail design, and 3D visualization to support brand and retail teams. Based in London, Madrid, or Singapore, you will define vision, governance and capability roadmaps, embedding AI workflows to speed asset production. You’ll lead cross-functional teams, manage budgets, and maintain brand excellence across physical and digital channels. This role offers a chance to shape AI-driven marketing services at scale.

Responsibilities

• Establish and lead an in-house Marketing Services Agency supporting brand, commercial and retail teams across GTR
• Define and implement vision, operating model, governance, service standards and capability roadmap
• Accelerate content creation through AI-powered workflows for retail graphics, POS, digital assets, social and short-form video
• Enhance productivity and scalability while preserving high creative standards and brand consistency
• Embed AI expertise within the creative function and drive adoption of emerging technologies
• Lead end-to-end project and workflow management across the creative pipeline
• Implement and optimize project management systems, governance and stakeholder communication
• Drive operational excellence through process automation and scalable asset libraries
• Lead development of compelling retail experience creatives that drive conversion and brand equity
• Advise on visibility solutions, retail theatre and shopper experience design
• Develop visual merchandising strategies and retail design frameworks
• Oversee 3D architecture and immersive retail experiences from concept to execution
• Build internal capabilities for high-volume content creation and AI-powered production tools
• Manage relationships with external agencies and partners
• Manage Marketing Services budgets and resource allocation

Key requirements

• 10+ years’ experience in creative services, agency leadership, content production, retail design or integrated marketing
• Proven experience leading creative teams and managing people
• Demonstrated expertise implementing AI-powered content creation workflows
• Strong project management and operational leadership experience
• Expertise in creative production, asset adaptation and content scaling
• Experience building or transforming an in-house creative agency
• Experience in Global Travel Retail, FMCG, luxury, premium spirits, beauty or consumer goods
• Advanced knowledge of AI, automation and emerging marketing technologies

• leadership
• stakeholder management
• communication
• Generative AI: ChatGPT, Microsoft Copilot, Claude, Gemini
• Image Creation: Midjourney, Adobe Firefly, DALL·E, Stable Diffusion, Pencil Pro
• Retail Architecture: AutoCad, SketchUp, Cinema 4D

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