Channel Marketing Specialist

Overview

In this Channel Marketing Specialist role, you’ll own and execute marketing activity for the UK & Ireland channel, aligning with sales and regional teams. You will shape plans across the marketing mix, from campaigns to partner activity, ensuring activities deliver business impact. You’ll collaborate with HQ and EMEA teams to keep messaging consistent while localizing efforts. The role offers exposure to budgeting, performance evaluation, and cross-functional influencing to drive growth. You’ll contribute to Axis’ mission by strengthening partner engagement and market effectiveness in a global security tech context.

Responsibilities

• Build and own the channel marketing plan for the UK & Ireland in collaboration with marketing, sales, and partners
• Manage the budget and guide investment to maximize ROI for activities
• Develop relationships with distribution and channel partners and tailor marketing support to their goals
• Create and adapt marketing collateral, write copy, and run local corporate/EMEA campaigns
• Oversee third-party agencies and coordinate with HQ marketing to ensure consistency and branding
• Monitor activity outcomes, analyze results, and refine future initiatives
• Contribute to cross-functional projects and act as a bridge between marketing and sales
• Plan and execute events or partner campaigns as part of a broader marketing strategy

Key requirements

• Strong understanding of the marketing mix with B2B or B2C background
• Experience with CRM systems and email marketing platforms
• Working knowledge of social media, search engines, and paid digital campaigns
• Copywriting skills with excellent written English
• Strong organizational and prioritization abilities
• Experience building relationships with external partners or agencies
• Track record of delivering a project from start to finish
• Willingness to travel for partner, distribution, regional meetings and events

• commercial mindset
• proactive and independent problem solving
• strong communication and stakeholder management
• CRM systems
• email marketing platforms
• social media platforms

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