Campaign Manager

Overview

As Marketing Manager you will lead regional LEGO Retail campaigns across the EMEA, aligning global priorities with local market opportunities. You’ll partner with global teams, BUs and agencies to deliver impact across stores and eCommerce, ensuring relevance and strong execution. The role centers on planning, activating, and optimizing omnichannel retail campaigns that boost traffic and sales. You will become the regional voice for campaigns, integrating efforts across internal units and driving memorable shopper experiences that support LEGO’s portfolio. This is a hands-on, cross-functional position with a clear impact on growth and collaboration across the region.

Pay / Benefits

• Family Care Leave
• Insurances – life and disability
• Wellbeing resources
• Colleague Discount
• Bonus scheme
• Hybrid Working

Responsibilities

• Lead regional LEGO Retail campaign execution across EMEA
• Develop local marketing activations aligned with shopper needs and market opportunities
• Create media plans to drive store footfall and online traffic during campaigns
• Collaborate with LEGO Retail, Business Units and agency partners
• Identify opportunities to strengthen cross-unit integration and maximize impact of retail activity
• Manage end-to-end delivery including asset development, activation, media planning and stakeholder communications
• Translate shopper insights into actionable marketing plans and in-store experiences
• Capture learnings to shape future marketing activities

Key requirements

• At least 5 years in driving retail marketing plans across EMEA
• Experience delivering omnichannel campaigns across stores and eCommerce
• Experience developing in-store materials and partnering with external agencies
• Executed full-funnel campaigns driving retail traffic and sales performance
• Managed PR and influencer activation programmes
• Translated shopper insights into marketing plans and campaigns
• Led end-to-end campaign delivery including asset development and stakeholder communications

• collaboration
• attention to detail
• commercial thinking
• omnichannel marketing
• campaign management
• media planning

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