Talent Marketing Manager, AIM (Attraction, Influence and Marketing)

Overview

As Talent Marketing Manager, you shape the strategy and execution of activation management and integrated marketing across Workforce Staffing. You translate hiring needs into marketing goals, define prioritization, and drive how campaigns are planned, measured, and scaled through automation and data-driven decisions. You partner with analytics and cross-functional teams to optimize fill rate outcomes at scale and communicate the strategy to senior leadership. This role blends deep data work with broad cross-functional influence to close talent gaps globally.

Responsibilities

• Define and steer annual marketing strategy including channel mix, spend efficiency, and fill rate trajectory
• Lead quarterly strategy reviews and adapt priorities based on performance data
• Own activation strategy and override governance to accelerate automation development
• Manage integrated campaign plans across markets focusing on readiness for high-volume hiring events
• Coordinate cross-functional efforts with Performance Marketing, Journey Orchestration, Creative, Talent Engagement, Analytics and Business stakeholders
• Oversee daily pacing and spend governance, including escalation thresholds
• Prepare senior leadership narrativ es through weekly/monthly reviews and MBRs
• Monitor and improve application quality and fill rate, adjusting geo-targeting and messaging as needed
• Drive automation and process improvements to reduce manual workload and enable automated decisioning
• Balance cost efficiency with fill-rate delivery in activation logic
• Maintain visibility of labor order and market risks and adjust marketing levers accordingly

Key requirements

• Experience using data and metrics to measure impact and inform improvements
• Experience in marketing or marketing research
• Experience presenting metrics to senior leadership
• Experience driving direction and alignment with cross-functional teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Preferred: Experience using SQL to pull data and metrics to deliver reports

• Cross-functional collaboration
• Data-driven mindset
• Strategic planning
• SQL
• Excel
• Tableau

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