UK & Ireland Marketing Manager – Food/FMCG

Overview

In this role you will develop and execute annual UK & Ireland marketing plans aligned with international objectives, shaping brand-building with commercial goals. You will lead integrated campaigns across digital and traditional channels, manage agency partnerships, and oversee events and POS activations. You will mentor a team member and collaborate with sales to craft customer marketing plans, delivering measurable impact for a household-name FMCG brand from Luxembourg HQ.

Pay / Benefits

• relocation cost covered
• Luxembourg based onsite
• bonus
• good benefits
• salary plus bonus

Responsibilities

• Develop and implement annual UK & Ireland marketing plans aligned with international objectives
• Analyse consumer behaviour and market trends to identify growth opportunities
• Lead integrated campaigns across online and offline channels
• Collaborate with digital specialists to optimize consumer engagement
• Manage media plans and relationships with agencies and partners
• Plan consumer events, brand activations, and point-of-sale initiatives
• Partner with sales to create customer marketing plans for commercial partners
• Monitor performance and budgets to optimize investment and outcomes
• Utilise market intelligence to inform strategic decisions and improve results
• Present plans and performance updates to senior leadership
• Support a team member in day-to-day marketing activities

Key requirements

• 7+ years of marketing experience in an FMCG environment
• Experience in Food or Beverages (essential)
• Past UK market experience with strong consumer & market dynamics understanding
• Track record delivering integrated marketing campaigns across digital and traditional media
• Experience working with media agencies and external partners
• Advanced knowledge of Nielsen, IRI or equivalent databases
• Strong project management, analytical, communication and presentation skills
• Proactive, detail-oriented with ability to make performance-driven recommendations
• Degree in Marketing, Business Administration, Communications or related discipline

• communication
• presentation
• proactivity
• Integrated marketing campaigns
• Digital and traditional media planning
• Agency management

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