Performance Marketing Manager

Overview

In this role you will shape Quilter Cheviot’s performance marketing strategy and drive measurable inquiries and new business. You will collaborate with brand, distribution and propositions teams to plan across paid and organic channels, events and emerging platforms. You’ll manage budget, test new approaches and optimize for cost efficiency and reach. You’ll lead a marketing team, coordinate agencies, and ensure compliant, clear communication aligned with Consumer Duty.

Pay / Benefits

• Holiday: 182 hours (26 days)
• Quilter Incentive Scheme
• Pension Scheme
• Private Medical Insurance
• Life Assurance: 4x salary
• Income Protection: 75% salary after 26 weeks

Responsibilities

• Set and execute the performance marketing strategy and annual plan across paid and organic media, search, social, events and new channels.
• Define how each channel generates awareness, qualified enquiries and new business.
• Test audiences, channels and creative; refine or expand activity based on results.
• Balance immediate lead generation with long-term reach and cost efficiency.
• Plan marketing for priority events with audience recruitment and follow-up.
• Oversee organic and AI-assisted search, including technical SEO and content optimisation.
• Ensure activity complies with financial promotion, Consumer Duty, data protection, brand and approvals.
• Direct delivery across channels (Google, LinkedIn, Meta, etc.) and manage budget within delegated authority.
• Maintain landing page and conversion improvements from enquiry to qualified opportunity.
• Maintain a test plan with hypotheses, results and decisions.
• Prepare, manage and report on budget, with forecasts and channel targets.
• Maintain a performance dashboard and track spend, reach, enquiries and contribution to new business.
• Identify data-quality issues and coordinate with teams to resolve them.
• Present results and recommended actions to senior stakeholders.
• Lead and develop the performance marketing team, setting objectives and standards.
• Review agency delivery, cost and results; address underperformance.
• Advise cross-functional partners on performance marketing; secure decisions.
• Establish clear processes for planning, approval, testing and measurement.

Key requirements

• Demonstrable performance marketing experience, including building business cases to scale digital media.
• Practical expertise in paid and organic search, paid social, performance measurement and conversion optimisation.
• Evidence of improving enquiry volume, quality or cost and commercial contribution.
• Ability to interpret performance data, forecast results, assess attribution limits and recommend investment decisions.
• Experience leading specialists and managing agencies, including performance and development.
• Ability to explain performance clearly, influence senior stakeholders and work with marketing, distribution, digital, data, risk and compliance.
• Understanding of financial promotions, Consumer Duty and data protection in a regulated business.

• Influence and communicate with senior stakeholders
• Leadership and development of teams
• Cross-functional collaboration (marketing, distribution, digital, data, risk, compliance)
• Paid and organic search
• Paid social
• Performance measurement and attribution

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