Creative Director, Brand Studio

Overview

In this Creative Director role, you set the creative vision for Expedia, Hotels.com and Vrbo, guiding Brand Studio across all brand touchpoints. You lead a multidisciplinary team to push for bolder, more distinctive work while balancing craft with speed. You champion innovation, including the strategic use of generative AI, to keep our brands ahead in a fast-changing landscape. You collaborate with senior stakeholders to turn business goals into compelling brand and product experiences.

Responsibilities

• Set the brand’s creative point of view and quality standards across all touchpoints
• Lead end-to-end work from concept to delivery for campaigns, brand, product, and marketing
• Build, hire, and develop a design, motion, copy, and brand team; manage freelancers and agencies
• Own brand systems, guidelines, and playbooks plus briefing/review processes to ensure high quality at scale
• Partner with senior stakeholders as the lead creative voice and align with marketing and business teams
• Manage studio capacity by balancing workload and protecting scope/timelines

Key requirements

• 10+ years in in-house brand studio, agency, or design consultancy; 5+ years leading creative teams
• Portfolio showing direction across brand, campaign, digital, and product work with original-led ideas
• Experience hiring, managing and developing creative talent
• Strong understanding of brand systems and跨-brief consistency
• Experience briefing and managing motion, photography, video and AI production
• Fluency with Figma, Adobe, and Weave; familiarity with scalable production workflows
• Working knowledge of AI creative tools with responsible usage
• Ability to balance creative ambition with deadlines, budget, and business priorities

• leadership
• stakeholder management
• collaboration
• Figma
• Adobe Creative Suite
• Weave

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