Partnerships Marketing Manager, EMEA

Overview

In this role you drive partner-led demand in the EMEA region by designing and executing multi-channel marketing programs with key partners. You enable local teams to embed partner value into campaigns, align activities with regional revenue goals, and iteratively optimize performance. You will work across regional and global partners, marketing, and commercial teams to accelerate pipeline and brand preference for Adyen. This is a high-impact role for someone who thrives in a fast-paced, cross-functional environment and can balance strategy with hands-on execution.

Pay / Benefits

• office-first culture
• in-person collaboration

Responsibilities

• Design and execute integrated marketing programs with Critical to Win EMEA partners to drive enterprise acquisition and brand preference
• Enable local EMEA markets to activate targeted partner-led marketing aligned with overall local strategy
• Collaborate with EMEA Partnerships teams and Marketing leads to focus activities on local revenue goals and market nuances
• Track, measure, and report campaign performance with a fast-iterate mindset to shift resources to high-impact actions
• Serve as a bridge between regional execution and global strategy to reflect local needs in the global roadmap

Key requirements

• 5+ years of experience in B2B Marketing, Partner Marketing, or Channel Marketing (FinTech or SaaS in EMEA a plus)
• Proven track record managing programs across multiple European markets and navigating cultural nuances
• Experience with Target Account Lists (ABM/ABX) and high-touch partner relationships
• Comfort in building new teams and launching programs in a dynamic environment
• Based in Amsterdam, Berlin, or London (office-first, no remote-only roles)

• Natural connector with internal and external stakeholders
• Growth-minded, focused on pipeline and margin
• Strategically agile, capable of both planning and hands-on execution
• ABM/ABX proficiency
• Multi-channel campaign management
• Data-driven measurement and optimization

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