Head of Digital Communications and Engagement

Overview

In this senior role you will shape the reputation and voice of Frimley Health by leading high-impact, multi-channel communications and engagement programmes. You will advise senior leaders, support complex reputational challenges, and drive evidence-based strategies that connect staff, patients and communities with the Trust’s work. You’ll build and develop a high-performing team and help set the future direction of communications and engagement across the organisation. This is a chance to lead meaningful change in a large NHS environment and tell the Frimley Health story with credibility and impact.

Pay / Benefits

• Disability Confident Employer
• Armed Forces Gold Award
• flexible working arrangements
• hybrid working arrangements
• work-life balance
• focus on excellence and compassionate care

Responsibilities

• Lead complex, multi-channel communications and engagement campaigns from planning to evaluation
• Provide trusted strategic communications counsel to divisional and programme leaders
• Support the Trust’s response to high-profile issues, incidents, and reputational challenges
• Drive evidence-based communications through insight, measurement and audience understanding
• Develop communications professionals and foster a culture of excellence, innovation and collaboration
• Help shape the future direction of communications and engagement across the organisation

Key requirements

• Significant senior experience delivering communications and engagement in a complex, multi-stakeholder organisation
• Demonstrated experience leading and owning complex, multi-channel campaigns with accountability for outcomes
• Experience contributing to crisis or issues management communications, including drafting holding positions
• Experience managing and developing others and building team capability
• Experience using data and audience insight to inform planning and evaluate impact

• Leadership and people development
• Strategic advisory capability
• Collaboration and stakeholder management
• Strong writing, media relations, stakeholder engagement and campaign planning
• Data-driven decision making using audience insight
• Digital communications channels, content formats and audience behaviour

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