Paid Media Manager

Overview

In this role you will lead paid search and paid social strategy and execution to drive growth, efficiency and brand visibility. You’ll manage complex campaigns across platforms, partnering with internal teams and an external agency to optimize performance. The role combines data-driven decision making with creative storytelling to deliver measurable commercial impact in a fast-paced retail environment. You will shape the paid media roadmap and test new ideas to continuously improve results, while developing talent and collaborating with cross-functional partners.

Pay / Benefits

• 40% staff discount
• Private pension scheme
• Virtual GP access
• Life assurance from day one
• Birthday extra paid day off
• Cycle2Work scheme

Responsibilities

• Lead planning, execution and optimisation of Paid Search and Paid Social with external agency to hit growth and efficiency targets
• Shape and deliver the paid media strategy to align with business objectives and marketing plans
• Line manage a Senior Executive, supporting their development and overseeing briefing of creative assets, copy, promotions and performance reviews
• Drive experimentation and end-to-end projects using data and insights for continuous improvement
• Forecast budgets and KPIs and communicate drivers of performance to stakeholders
• Develop creative strategy with brand and creative teams to deliver best-in-class executions across channels
• Collaborate with stakeholders to ensure campaigns reflect best practice, comply with standards, and are optimised
• Analyse and attribute performance with analytics teams to enable actionable reporting and incremental activity
• Identify new opportunities and industry trends to grow new customer acquisition and long-term growth

Key requirements

• 4+ years of experience in a Performance Marketing role with large, complex accounts
• Hands-on experience with Google Ads, Meta (Facebook) and TikTok
• Strong understanding of paid marketing mechanics: creative, targeting, attribution, bid strategies, cross-channel measurement
• Proven success with A/B testing and experimentation
• Numerate with strong budgeting, ROI and acquisition analytics capabilities
• Excellent communication and stakeholder management skills; ability to distill concepts for a wide audience
• Organised, proactive with the ability to manage multiple projects and teams
• Advanced Excel skills and experience with analytics platforms (Adobe Analytics and/or Google Analytics)
• Hands-on experience with feeds is a plus; omnichannel retail experience is a plus

• collaboration
• excellent communication
• analytical mindset
• Google Ads
• Meta (Facebook)
• TikTok

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