Senior Content Marketing Manager

Overview

In this role, you lead ITV’s most high-profile integrated marketing campaigns, steering strategy, briefing, delivery and evaluation within the M&E Marketing team. You shape cross-channel campaigns that align with audience insight and commercial goals, coordinating with senior stakeholders, agencies, and internal teams. You’ll drive creative development and ensure campaigns deliver impact at scale for Broadcast and Streaming. This is a chance to set strategic direction, raise ambition, and influence multi-million-pound investments in entertainment content.

Pay / Benefits

• Flexible working
• Generous holiday allowance
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn – ITV shares
• Wellbeing and volunteering days

Responsibilities

• Lead ITV’s biggest integrated campaigns from strategy to evaluation, managing high-value budgets
• Set clear objectives and ensure campaigns meet audience and commercial goals
• Write exceptional briefs translating audience insight into compelling propositions
• Oversee creative development and production with agencies, teams, and talent
• Manage senior stakeholders and secure alignment on strategy, direction and investment
• Support strategic planning, prioritisation, and resource decisions for campaigns
• Develop and lead a high-performing team through coaching and feedback
• Utilise insight and performance data to optimise campaigns and demonstrate impact
• Manage budgets and delivery across multiple workstreams, anticipating risks
• Collaborate with Commissioning and internal teams to align content propositions with marketing strategy
• Monitor market trends and competitor activity to inform planning
• Champion ITV’s brand positioning and tone of voice across campaigns
• Promote best practices in marketing, leveraging insight-led approaches

Key requirements

• Extensive experience leading major integrated marketing campaigns with multi-million-pound budgets
• Strong strategic briefing skills grounded in audience insight
• Experience delivering ambitious creative campaigns across shoots, talent-led, and clip-based formats
• Full-funnel marketing expertise across TV, outdoor, digital and performance channels
• Proven ability to work with creative and media agencies to meet objectives
• Confident stakeholder management with senior leaders
• Proven people management experience with team development
• Strong commercial and financial acumen in budget management
• Excellent analytical and presentation skills to translate data into strategy
• Exceptional project management with end-to-end delivery
• Strong understanding of UK TV marketplace and audience behaviours

• Strategic and creative leadership
• Autonomy and sound judgement
• Collaborative leadership and relationship-building
• Full-funnel marketing strategy
• Audience insight and data-driven decision making
• Campaign strategy and briefing

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