Regional Sales Manager – Middle East & Africa

Overview

In this role you will own an established international region, driving multi-market growth for premium surgical power tools. You’ll work with distributors and local partners to expand market reach, support product adoption, and manage end-user relationships across hospitals and surgeons. The role offers autonomy, a clear growth trajectory, and an uncapped commission scheme aligned with territory performance. You’ll travel extensively to execute demonstrations, trials, and key customer engagements, contributing to the company’s long-term growth in orthopaedic applications.

Pay / Benefits

• Uncapped commission scheme
• Car allowance (£7,200 annual)
• 25 days’ holiday
• 6% employer pension contribution
• Company-funded flights, accommodation and reasonable meals/expenses
• Travel insurance and time off in lieu for bank holidays spent travelling

Responsibilities

• Manage and develop an existing distributor/agent network across the Middle East and Africa
• Identify opportunities to increase market penetration and grow sales
• Assess distributor performance and enhance product knowledge, sales capability, and activity
• Identify gaps in market coverage and recruit/onboard new or replacement distributors
• Support distributors with product demonstrations, trials and customer meetings
• Build relationships with hospitals, surgeons and end users via local partners
• Manage capital equipment opportunities with shorter to longer sales cycles
• Plan and undertake international trips with multiple countries, distributors and customers
• Prepare quotations, follow up opportunities and maintain momentum between visits

Key requirements

• Medical device sales experience with a track record in technically complex or surgical products
• International sales or distributor/channel management experience is advantageous
• Strong commercial drive and ability to develop sales through others
• Excellent organisation to manage multiple countries, partners, opportunities and travel
• Confidence and independence to work remotely and travel internationally
• Sound commercial judgement and a calm, constructive approach when plans change
• Willingness to develop sufficient technical and clinical knowledge for demonstrations and discussions
• Genuine appetite for extensive international travel

• Commercial drive
• Organisational excellence
• Self-sufficiency and independence
• Surgical/medical device sales
• Product demonstrations and trials
• Clinical knowledge for customer discussions

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