Growth Marketing Manager

Overview

In this role you will own growth across the full funnel for Voy, shaping how women discover, engage with care, and experience the product. You’ll work within the Growth team to drive sustainable acquisition, conversion, and retention across core categories, partnering with product, clinical, CRM, creative, and data teams. You’ll test, iterate, and influence category strategy to build a commercially strong and clinically responsible growth engine. This is a high-impact, cross-functional role with autonomy to identify levers across paid, organic, product, and clinical experiences.

Responsibilities

• Own growth performance across funnel metrics (acquisition, conversion, CAC, revenue growth).
• Lead paid channels (paid search, paid social, affiliates) to improve efficiency, creative performance, and conversion.
• Identify new growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways.
• Partner with CRM to optimize lead capture, nurture journeys, retention, and lifetime value.
• Build and execute an experimentation roadmap for acquisition, CRO, and product experience.
• Define attribution frameworks, success metrics, and reporting using cohort analysis and funnel diagnostics.
• Collaborate with product, creative, clinical, data, and strategy teams to improve business performance and customer outcomes.
• Translate performance insights into actionable recommendations for senior stakeholders and influence roadmap decisions.

Key requirements

• Experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
• Hands-on expertise scaling paid acquisition channels (e.g., Meta, Google, affiliates).
• Commercial mindset extending beyond channels to pricing, conversion, retention, and product experience.
• Highly analytical and hypothesis-driven; data-backed opportunity identification and prioritization.
• Full-funnel mindset, considering the entire customer journey and lifecycle.
• Comfort with ambiguity, speed, and rapid testing without waiting for perfect conditions.
• Strong spreadsheet and analytical skills with experience using Google Sheets, Excel, Looker, or Tableau.
• Effective communicator who translates complex performance data into actionable insights for cross-functional stakeholders.

• Analytical and hypothesis-driven mindset
• Cross-functional collaboration
• Effective communication
• Google Sheets
• Excel
• Looker

…