Data Strategy Business Director

Overview

In this role you will lead and grow the data strategy and performance analytics offering for PHd UK and its brands. You will shape data strategies, productise services, and oversee delivery to drive client success and business outcomes. You’ll partner with senior clients, lead cross-functional teams, and advocate for data capabilities across the agency. The opportunity combines strategic influence with hands-on execution in a high-profile, growth-focused environment.

Responsibilities

• Define and execute data strategies aligned to client objectives to optimise campaign performance
• Productise data strategy and analytics offerings and shape consulting products and maturity frameworks
• Act as primary client partner to improve data maturity using first-party data, Acxiom data product, CPD capabilities, clean rooms, reporting and analytics
• Oversee analysis of campaign and client data to extract growth insights and inform strategic decisions
• Drive adoption of data and technology solutions to enhance capabilities and enable scalable data practices
• Lead end-to-end delivery of data solutions from planning to deployment ensuring high-quality outcomes
• Serve as main client POC for data and audience strategy, translating requirements into technical solutions
• Oversee audience activation workflows including design, test creation, QA, and deployment into platforms
• Provide team leadership for four members, mentoring and capability development
• Communicate findings to both technical and non-technical stakeholders and advocate data-driven value
• Collaborate across creative, CRM and other agency domains
• Advocate for data strategy investments and create internal/external thought leadership
• Partner with measurement teams to define and monitor KPIs and optimize strategies
• Collaborate with internal and network counterparts to share best practices
• Align data strategies with Technology, Data Planning, and Media Experience teams
• Ensure client recommendations include practical technical guidance (e.g., clean room adoption)
• Identify opportunities to sell Beyond propositions and cross-sell proprietary data solutions
• Represent PHd UK Data Strategy and contribute to thought leadership and best practices
• Work with stakeholders to drive commercial outcomes and data-driven decision making
• Maintain strong client relationships and influence at senior ExCo levels

Key requirements

• strong communication
• stakeholder management
• leadership and mentoring
• data strategy and governance
• performance analytics
• first-party data utilization

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